Privacy Policy
Last updated November 11, 2026
This policy explains what SmileRank collects, why, and what we do with it. We keep it short because we collect little.
What we collect
- Account: your email address, used to sign you in and send reports and billing notices.
- Practice details you enter: practice name, city, province/state, country, website, services and neighbourhoods. These are business details, not patient data.
- Scan results: the questions we asked AI assistants, their answers, and which practices they named. Answers come from the assistants, not from you.
- Billing: handled by Stripe. We store your Stripe customer and subscription IDs; we never see or store your full card number.
- Free check: the practice details entered and a hashed version of the requester’s IP address, kept only to limit abuse.
- Technical: standard server logs (IP address, browser, pages requested) kept briefly for security and debugging.
We do not collect patient information, and the Service is not designed to receive any. Please do not enter it.
How we use it
- To run scans, build your reports and send your weekly email.
- To send trial reminders and billing receipts.
- To prevent abuse of the free check.
- We do not sell your data or use it for advertising.
Who else sees it
To run the Service we send your practice name and location to the AI providers we query (OpenAI, Google, Anthropic) as part of the questions, and we use these processors: Supabase (database and sign-in), Vercel (hosting), Stripe (payments) and Resend (email). Each sees only what it needs for its job.
Where it lives and how long
Data is stored on servers in North America. We keep your account and scan history while your account exists. When you delete your account, your practices, scans and plan progress are deleted within 30 days; billing records are kept as long as tax law requires. Free-check records are deleted after 90 days.
Your rights
You can see and edit your practice details in the app, export your reports, and delete your account from Billing. For anything else — a copy of your data, a correction, a complaint — email support@smilerank.app. Residents of Canada, the EU/UK and California have additional rights under PIPEDA, GDPR and CCPA respectively, and we honour them.
Cookies
We use only the cookies needed to keep you signed in. No advertising or tracking cookies.
Changes
If we change this policy in a way that matters, we will email you first.