SmileRank
Sample report · fictional practiceCheck my practice

Bright Smile Family Dentistry

Austin, TX

AI visibility scoreiShare of patient questions where an AI assistant named this practice (80% of the score), plus a bonus for being listed first (20%). Averaged over the scans in the selected period, because AI answers vary a little each time — the average only moves when something real changes. "Rarely" means under 40 — even if you are named more than any competitor, most answers still leave you out.
Rarely recommended
Lakeside Dental Austin is named most (21 of 48). You rank #3.
5 scans▲ 1 since last scanLatest scan: 31 · 14 of 48 answersOct 20, 2026, 9:02 AM
Top priority: Get listed on Healthgrades and Zocdoc
By assistantiHow often each AI assistant named the practice in its answer. Grey means that assistant didn't return answers in this scan.
  • ChatGPT25%iNamed in 3 of 12 answers from ChatGPT.
  • Google AI33%iNamed in 4 of 12 answers from Google AI.
  • Claude42%iNamed in 5 of 12 answers from Claude.
  • Perplexity17%iNamed in 2 of 12 answers from Perplexity.

Where you're invisible

iPatient questions grouped by topic. Low bars are the topics where AI assistants recommend other practices instead of you.
  • Emergency0 of 2
  • Insurance & pricing0 of 1
  • General2 of 4
  • Services1 of 2
  • Neighbourhoods1 of 1

Who gets recommended

iRanked by how many of the 48 AI answers named each practice. Hover a bar for the number. Being #1 here does not mean you are named often — it means nobody else is named more.

Lakeside Dental Austin is named most (21 of 48). You are #3 with 14.

  1. 1
    Lakeside Dental Austin
    Lakeside Dental Austin: named in 21 of 48 answers
  2. 2
    Austin Dental Co.
    Austin Dental Co.: named in 17 of 48 answers
  3. 3
    Bright Smile Family DentistryYou
    Bright Smile Family Dentistry: named in 14 of 48 answers (you)
  4. 4
    Dr. Patel Family Dentistry
    Dr. Patel Family Dentistry: named in 11 of 48 answers
  5. 5
    South Congress Smiles
    South Congress Smiles: named in 8 of 48 answers
  6. 6
    Westlake Modern Dentistry
    Westlake Modern Dentistry: named in 5 of 48 answers

Score over time

iEach scan is a point on a calendar. AI answers vary from day to day, so single scans jump around — the average is the number to trust. Hover a point for that scan's breakdown by assistant.
25average · 5 scansiAverage of every scan in this period. Because assistants answer slightly differently each time, this is a steadier measure than any single scan.
▲ 9first to last
Range 20–31iScores moved within a 11-point band in this period. Swings inside this band are normal noise; a move outside it is a real change.
Projected if you complete the plan: 59 in 12 weeksiAn estimate, not a guarantee. Based on 5 remaining plan items (high impact ≈ +8 points, medium +4, low +2), capped at 85. As you tick items off and weekly scans come in, the solid line replaces the projection.
050100Sep 22Sep 29Oct 6Oct 13Oct 20avg 2559+12 wks

Every question we asked

iGrouped by topic. Expand a topic to see each question and how each assistant answered. Hover a short label for the exact question asked.
TopicNamed youChatGPTClaudePerplexity
2 of 4
0 of 2
1 of 2
0 of 1
1 of 1

Your plan

iBuilt from this scan: the questions you missed, the practices named instead, and the sources the assistants cited. Tick items as you do them; next week's scan shows the effect.

AI assistants name you in about 1 of 3 answers, and almost never for emergency or Invisalign questions. The three practices beating you share one thing: 300+ Google reviews mentioning specific services, plus listings on Healthgrades and Zocdoc that the AIs cited 19 times. Close those gaps and you should pass Dr. Patel within 4–6 weeks.

1/6
done
Directories & listings
  1. 1

    Get listed on Healthgrades and Zocdoc

    high impact1 hour

    These two sites were cited in 19 of 36 answers. Every competitor above you is on both; you're on neither.

    • Claim your free Healthgrades profile at healthgrades.com/provider-claim
    • Create a Zocdoc listing (free tier is enough to be indexed)
    • Use the exact same name, address and phone as your Google Business Profile
Reviews
  1. 2

    Ask 40 patients for reviews that mention the service

    high impact15 min

    Competitors' reviews say 'Invisalign' and 'emergency' explicitly. Yours say 'great staff'. AI reads the words.

    • Text the script below to every patient after their visit for the next 30 days
    • Target: 40 new reviews in 30 days, at least 10 mentioning Invisalign or an emergency visit
Website & SEO
  1. 3

    Publish an 'Emergency dentist in Austin' page

    high impacthalf day

    You were named in 0 of 6 emergency answers. There is no page on your site with those words.

    • Create /emergency-dentist-austin with same-day hours, what counts as an emergency, pricing range, and a call button
    • Add the FAQ schema below to that page
    • Link to it from your homepage header
  2. 4

    Add price ranges to your service pages

    medium impact1 hour

    4 of 12 'how much does X cost' answers cited practices that publish ranges. You publish none.

    • Add 'Invisalign: typically $3,500–$6,000' style ranges to each service page
    • Add 'Most insurance accepted; financing available' near the price
Google Business Profile
  1. 5

    Rewrite your Google Business Profile description

    medium impact15 min

    Current description is 2 sentences and doesn't mention Austin, Invisalign or emergencies.

    • Paste the description below into Google Business Profile → Edit profile → Description
    • Add 'Emergency dental service' and 'Orthodontist' as secondary categories
Local mentions
  1. 6

    Get a mention on Austin local media or directories

    medium impacthalf day

    Austin Monthly's 'Top Dentists' list was cited 6 times. Lakeside Dental is on it.

    • Apply to Austin Monthly Top Dentists (peer-nominated, opens each spring)
    • Pitch a 'what to do in a dental emergency' tip piece to KXAN/Austin360

Google Business Profile description

iYour Business Profile description is one of the first things AI assistants read about you. It should say your city, every service you want to be found for, and that you take new patients — in plain words patients actually type.

Pick one, paste into Business Profile → Edit profile → Description.

FAQ code for your website

iThis is 'FAQ schema': a small hidden block that tells Google and AI assistants the exact questions your site answers (emergency care, new patients, services) in a format they can read reliably. Visitors never see it, but assistants are more likely to quote a site that states its answers this clearly. Takes 5 minutes for whoever manages the site.

Paste into the head of your homepage, or send to whoever manages your site.

Next automatic scan: Mon, Oct 27, 9:00 AM. We'll email you what changed.